Jal Shakti Abhiyan (2019)

For this campaign on water conservation, we created a rap video, sung by and featuring children. The objective of the video was to sensitise people about the need for water conservation, and the ways in which they can go about achieving it, like through rainwater harvesting. We also got celebrities like Sachin Tendulkar, Varun Dhawan and Taapsee Pannu on board to raise awareness and drive the message home.