What does content marketing have to do with the government? Everything, if the government in question is looking to build credibility, trust and disperse information to the public in an efficient way, using the latest and best-in-class content solutions across formats and languages. We work with various departments within the Government of India and state governments to come up with impactful campaigns using a multitude of formats, including celebrity-starrer TVCs, short films and documentaries, music videos, and animated clips.